diff --git a/assets/setup-splash.txt b/assets/setup-splash.txt
new file mode 100644
index 0000000..e4b77ec
--- /dev/null
+++ b/assets/setup-splash.txt
@@ -0,0 +1,30 @@
+
+     ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠰⣄⠘⣦⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀   
+     ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢹⡆⢸⡆⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀  °
+     ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢸⡇⢸⡇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀   
+     ⠀⠀⠀⠀⠀⢀⣠⣴⠾⠟⠛⠛⠿⢶⣦⣾⠇⣾⠁⠀⠀⠀⢀⣤⣤⠀⢀⣄⠀   
+     ⠀⠀⠀⠀⣴⡿⡋⠀⠀⠀⠀⠀⢤⣾⣿⢛⢿⣏⠀⠀⠀⢰⣟⣽⡏⠀⣸⡿⣧   
+   o ⠀⠀⢀⣾⠋⠀⠀⠀⠀⠀⠀⠀⠀⠘⠈⣧⣀⣿⣧⠀⠀⣿⣼⣿⣇⣾⠋⢠⣿   
+     ⠀⠀⣾⢃⠀⢲⣷⡋⣰⡀⢀⣀⣀⡀⠠⣿⣿⣠⣿⣇⠀⣿⢻⣉⠉⠙⠠⣼⠇   
+     ⠀⣼⡏⠃⠀⢸⣿⣿⡿⠃⣾⣷⣻⣿⡏⢹⠿⠿⣿⣿⢀⣿⣐⠙⣷⣦⡾⠋⠀  o
+     ⢠⣿⡃⠀⠀⠀⠀⠀⠈⠀⠀⠉⠙⠁⠀⠀⠀⠐⣿⣿⣟⠁⣿⣿⠟⠋⠀⠀⠀   
+   ° ⢸⣿⣧⡀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢀⣀⣨⣿⣿⣿⣿⣿⠟⠁⠀⠀⠀⠀⠀   
+     ⢸⣿⣿⣷⣤⣤⠀⣀⢀⠀⢀⣀⣠⣴⣶⣿⣿⣿⣿⡿⠛⠁⠀⠀⠀⠀⠀⠀⠀   
+     ⣿⢋⠿⣿⣿⣿⣿⡿⣿⣿⣿⣿⣿⣿⠿⠿⠿⣿⣅⡀⠀⠀⠀⠀⠀⠀⠀⠀⠀  O
+     ⣿⣿⠙⢾⣽⣟⣿⣿⣼⣿⣿⣿⣩⣶⣶⣦⠀⠀⠩⢻⣆⠀⠀⠀⠀⠀⠀⠀⠀   
+     ⠘⣿⣶⣤⣿⣿⣿⣿⣵⢖⡀⠉⠹⡛⢷⣝⡿⠁⠀⠀⣿⡆⠀⠀⠀⠀⠀⠀⠀   
+     ⠀⢹⣯⣽⣟⣛⣻⣿⣿⣾⣽⢶⣽⣿⣿⣿⣏⠀⠠⣤⣿⡇⠀⠀⠀⠀⠀⠀⠀   
+     ⠀⠀⠻⣿⣶⣾⣿⢿⣻⣿⣿⣿⣿⣿⣿⣏⣛⣧⣦⣿⣿⣧⣄⠀⠀⠀⠀⠀⠀   
+   o ⠀⠀⠀⠈⠻⣿⣶⣥⣼⣿⣿⣽⣿⣿⣿⣷⣶⣾⣿⣿⣯⣘⣿⣧⠀⠀⠀⠀⠀   
+     ⠀⠀⠀⠀⠤⣤⣿⣿⣿⣿⣿⣿⣿⣿⣿⣿⣿⣿⣿⣿⠿⠿⠿⠋⠀⠀⠀⠀⠀   
+
+ _  _                 ___ _             
+| \| |__ _ _ _  ___  / __| |__ ___ __ __
+| .` / _` | ' \/ _ \| (__| / _` \ V  V /
+|_|\_\__,_|_||_\___/ \___|_\__,_|\_/\_/ 
+
+                 Small.
+         Runs on your machine.
+            Yours to modify.
+
+════════════════════════════════════════
diff --git a/nanoclaw.sh b/nanoclaw.sh
index 058dbbf..a3e5c1d 100755
--- a/nanoclaw.sh
+++ b/nanoclaw.sh
@@ -129,10 +129,13 @@ rm -f  "$PROGRESS_LOG"
 mkdir -p "$STEPS_DIR" "$LOGS_DIR"
 write_header
 
-# NanoClaw wordmark — clack's intro carries the "let's get you set up" framing,
-# so we don't print a subtitle here. setup:auto sees NANOCLAW_BOOTSTRAPPED=1 and
-# skips re-printing the wordmark, keeping the flow visually continuous.
-printf '\n  %s%s\n\n' "$(bold 'Nano')" "$(brand_bold 'Claw')"
+# NanoClaw splash — under-the-sea lobster mascot in truecolor braille,
+# with the figlet wordmark and taglines below. Pre-rendered into
+# assets/setup-splash.txt (built from assets/nanoclaw-icon.png via chafa +
+# figlet); the bash script just streams the literal frame. clack's intro
+# then carries the "let's get you set up" framing — setup:auto sees
+# NANOCLAW_BOOTSTRAPPED=1 and skips re-printing the wordmark.
+cat "$PROJECT_ROOT/assets/setup-splash.txt"
 
 # ─── pre-flight: Homebrew on macOS ─────────────────────────────────────
 # setup/install-node.sh and setup/install-docker.sh both require `brew` on
@@ -188,9 +191,6 @@ BOOTSTRAP_RAW="${STEPS_DIR}/01-bootstrap.log"
 BOOTSTRAP_LABEL="Installing the basics"
 BOOTSTRAP_START=$(date +%s)
 
-# One-line "why" that teaches a differentiator while the user waits.
-printf '%s  %s\n' "$(gray '│')" \
-  "$(dim "Small. Runs on your machine. Yours to modify.")"
 spinner_start "$BOOTSTRAP_LABEL"
 
 # Run in the background so we can tick elapsed time. Capture exit code via
diff --git a/setup/auto.ts b/setup/auto.ts
index 392bc13..94ffe20 100644
--- a/setup/auto.ts
+++ b/setup/auto.ts
@@ -53,7 +53,7 @@ import { claudeCliAvailable, resolveTimezoneViaClaude } from './lib/tz-from-clau
 import * as setupLog from './logs.js';
 import { ensureAnswer, fail, runQuietChild, runQuietStep } from './lib/runner.js';
 import { emit as phEmit } from './lib/diagnostics.js';
-import { accentGreen, brandBody, brandBold, brandChip, dimWrap, fitToWidth, note, wrapForGutter } from './lib/theme.js';
+import { accentGreen, brandBody, brandBold, brandChip, dimWrap, fitToWidth, fmtDuration, note, wrapForGutter } from './lib/theme.js';
 import { isValidTimezone } from '../src/timezone.js';
 
 const CLI_AGENT_NAME = 'Terminal Agent';
@@ -579,18 +579,16 @@ async function confirmAssistantResponds(): Promise<PingResult> {
   const s = p.spinner();
   const start = Date.now();
   const label = 'Waking your assistant…';
-  s.start(fitToWidth(label, ' (999s)'));
+  s.start(fitToWidth(label, ' (99m 59s)'));
   const tick = setInterval(() => {
-    const elapsed = Math.round((Date.now() - start) / 1000);
-    const suffix = ` (${elapsed}s)`;
+    const suffix = ` (${fmtDuration(Date.now() - start)})`;
     s.message(`${fitToWidth(label, suffix)}${k.dim(suffix)}`);
   }, 1000);
 
   const result = await pingCliAgent();
 
   clearInterval(tick);
-  const elapsed = Math.round((Date.now() - start) / 1000);
-  const suffix = ` (${elapsed}s)`;
+  const suffix = ` (${fmtDuration(Date.now() - start)})`;
   if (result === 'ok') {
     s.stop(`${k.bold(fitToWidth('Your assistant is ready.', suffix))}${k.dim(suffix)}`);
   } else {
diff --git a/setup/channels/discord.ts b/setup/channels/discord.ts
index 3638e4e..435956f 100644
--- a/setup/channels/discord.ts
+++ b/setup/channels/discord.ts
@@ -28,10 +28,10 @@ import k from 'kleur';
 
 import * as setupLog from '../logs.js';
 import { brightSelect } from '../lib/bright-select.js';
-import { confirmThenOpen } from '../lib/browser.js';
+import { confirmThenOpen, formatNoteLink } from '../lib/browser.js';
 import { askOperatorRole } from '../lib/role-prompt.js';
 import { ensureAnswer, fail, runQuietChild } from '../lib/runner.js';
-import { accentGreen, brandBody, note } from '../lib/theme.js';
+import { accentGreen, brandBody, fmtDuration, note } from '../lib/theme.js';
 
 const DEFAULT_AGENT_NAME = 'Nano';
 const DISCORD_API = 'https://discord.com/api/v10';
@@ -164,9 +164,8 @@ async function walkThroughBotCreation(): Promise<void> {
       '  2. In the "Bot" tab, click "Reset Token" and copy the token',
       '  3. On the same tab, enable "Message Content Intent"',
       '     (under Privileged Gateway Intents)',
-      '',
-      k.dim(url),
-    ].join('\n'),
+      formatNoteLink(url),
+    ].filter((line): line is string => line !== null).join('\n'),
     'Create a Discord bot',
   );
   await confirmThenOpen(url, 'Press Enter to open the Developer Portal');
@@ -224,9 +223,8 @@ async function walkThroughServerCreation(): Promise<void> {
       '  1. In Discord, click the "+" at the bottom of the server list',
       '  2. Choose "Create My Own" → "For me and my friends"',
       '  3. Give it any name (e.g. "NanoClaw")',
-      '',
-      k.dim(url),
-    ].join('\n'),
+      formatNoteLink(url),
+    ].filter((line): line is string => line !== null).join('\n'),
     'Create a Discord server',
   );
   await confirmThenOpen(url, 'Press Enter to open Discord');
@@ -289,9 +287,8 @@ async function validateDiscordToken(token: string): Promise<string> {
       username?: string;
       message?: string;
     };
-    const elapsedS = Math.round((Date.now() - start) / 1000);
     if (res.ok && data.username) {
-      s.stop(`Found your bot: @${data.username}. ${k.dim(`(${elapsedS}s)`)}`);
+      s.stop(`Found your bot: @${data.username}. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`);
       setupLog.step('discord-validate', 'success', Date.now() - start, {
         BOT_USERNAME: data.username,
         BOT_ID: data.id ?? '',
@@ -309,8 +306,7 @@ async function validateDiscordToken(token: string): Promise<string> {
       'Copy the token again from the Developer Portal and retry setup.',
     );
   } catch (err) {
-    const elapsedS = Math.round((Date.now() - start) / 1000);
-    s.stop(`Couldn't reach Discord. ${k.dim(`(${elapsedS}s)`)}`, 1);
+    s.stop(`Couldn't reach Discord. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`, 1);
     const message = err instanceof Error ? err.message : String(err);
     setupLog.step('discord-validate', 'failed', Date.now() - start, {
       ERROR: message,
@@ -338,7 +334,6 @@ async function fetchApplicationInfo(token: string): Promise<AppInfo> {
       team?: unknown;
       message?: string;
     };
-    const elapsedS = Math.round((Date.now() - start) / 1000);
     if (!res.ok || !data.id || !data.verify_key) {
       const reason = data.message ?? `HTTP ${res.status}`;
       s.stop(`Couldn't read application info: ${reason}`, 1);
@@ -351,7 +346,7 @@ async function fetchApplicationInfo(token: string): Promise<AppInfo> {
         'Re-run setup. If it keeps failing, check the bot token has the right scopes.',
       );
     }
-    s.stop(`Got your application details. ${k.dim(`(${elapsedS}s)`)}`);
+    s.stop(`Got your application details. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`);
     // owner is populated for solo applications; team-owned apps return a
     // team object instead and we'll fall back to a manual user-id prompt.
     const owner =
@@ -369,8 +364,7 @@ async function fetchApplicationInfo(token: string): Promise<AppInfo> {
       owner,
     };
   } catch (err) {
-    const elapsedS = Math.round((Date.now() - start) / 1000);
-    s.stop(`Couldn't reach Discord. ${k.dim(`(${elapsedS}s)`)}`, 1);
+    s.stop(`Couldn't reach Discord. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`, 1);
     const message = err instanceof Error ? err.message : String(err);
     setupLog.step('discord-app-info', 'failed', Date.now() - start, {
       ERROR: message,
@@ -450,9 +444,8 @@ async function promptInviteBot(
       '',
       '  1. Pick any server you\'re in (a personal one is fine)',
       '  2. Click "Authorize"',
-      '',
-      k.dim(url),
-    ].join('\n'),
+      formatNoteLink(url),
+    ].filter((line): line is string => line !== null).join('\n'),
     'Add bot to a server',
   );
   await confirmThenOpen(url, 'Press Enter to open the invite page');
@@ -479,7 +472,6 @@ async function openDmChannel(token: string, userId: string): Promise<string> {
       body: JSON.stringify({ recipient_id: userId }),
     });
     const data = (await res.json()) as { id?: string; message?: string };
-    const elapsedS = Math.round((Date.now() - start) / 1000);
     if (!res.ok || !data.id) {
       const reason = data.message ?? `HTTP ${res.status}`;
       s.stop(`Couldn't open a DM channel: ${reason}`, 1);
@@ -492,14 +484,13 @@ async function openDmChannel(token: string, userId: string): Promise<string> {
         'Make sure the bot is in a server you\'re also in, then retry setup.',
       );
     }
-    s.stop(`DM channel ready. ${k.dim(`(${elapsedS}s)`)}`);
+    s.stop(`DM channel ready. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`);
     setupLog.step('discord-open-dm', 'success', Date.now() - start, {
       DM_CHANNEL_ID: data.id,
     });
     return data.id;
   } catch (err) {
-    const elapsedS = Math.round((Date.now() - start) / 1000);
-    s.stop(`Couldn't reach Discord. ${k.dim(`(${elapsedS}s)`)}`, 1);
+    s.stop(`Couldn't reach Discord. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`, 1);
     const message = err instanceof Error ? err.message : String(err);
     setupLog.step('discord-open-dm', 'failed', Date.now() - start, {
       ERROR: message,
diff --git a/setup/channels/signal.ts b/setup/channels/signal.ts
index 0c5718e..8462a56 100644
--- a/setup/channels/signal.ts
+++ b/setup/channels/signal.ts
@@ -44,7 +44,7 @@ import {
   writeStepEntry,
 } from '../lib/runner.js';
 import { askOperatorRole } from '../lib/role-prompt.js';
-import { accentGreen, note } from '../lib/theme.js';
+import { accentGreen, fmtDuration, note } from '../lib/theme.js';
 
 const DEFAULT_AGENT_NAME = 'Nano';
 
@@ -324,8 +324,7 @@ async function restartService(): Promise<void> {
     // Give the adapter a moment to connect to signal-cli before
     // init-first-agent's welcome DM hits the delivery path.
     await new Promise((r) => setTimeout(r, 5000));
-    const elapsed = Math.round((Date.now() - start) / 1000);
-    s.stop(`NanoClaw restarted. ${k.dim(`(${elapsed}s)`)}`);
+    s.stop(`NanoClaw restarted. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`);
     setupLog.step('signal-restart', 'success', Date.now() - start, {
       PLATFORM: platform,
     });
diff --git a/setup/channels/slack.ts b/setup/channels/slack.ts
index 167fa72..24a10ce 100644
--- a/setup/channels/slack.ts
+++ b/setup/channels/slack.ts
@@ -25,10 +25,10 @@ import * as p from '@clack/prompts';
 import k from 'kleur';
 
 import * as setupLog from '../logs.js';
-import { confirmThenOpen } from '../lib/browser.js';
+import { confirmThenOpen, formatNoteLink } from '../lib/browser.js';
 import { askOperatorRole } from '../lib/role-prompt.js';
 import { ensureAnswer, fail, runQuietChild } from '../lib/runner.js';
-import { accentGreen, note, wrapForGutter } from '../lib/theme.js';
+import { accentGreen, fmtDuration, note, wrapForGutter } from '../lib/theme.js';
 
 const SLACK_API = 'https://slack.com/api';
 const SLACK_APPS_URL = 'https://api.slack.com/apps';
@@ -135,9 +135,8 @@ async function walkThroughAppCreation(): Promise<void> {
       '     slash commands and messages from the messages tab"',
       '  4. Basic Information → copy the "Signing Secret"',
       '  5. Install to Workspace → copy the "Bot User OAuth Token" (xoxb-…)',
-      '',
-      k.dim(SLACK_APPS_URL),
-    ].join('\n'),
+      formatNoteLink(SLACK_APPS_URL),
+    ].filter((line): line is string => line !== null).join('\n'),
     'Create a Slack app',
   );
   await confirmThenOpen(SLACK_APPS_URL, 'Press Enter to open Slack app settings');
@@ -241,10 +240,9 @@ async function validateSlackToken(token: string): Promise<WorkspaceInfo> {
       user_id?: string;
       error?: string;
     };
-    const elapsedS = Math.round((Date.now() - start) / 1000);
     if (data.ok && data.team && data.user) {
       s.stop(
-        `Connected to ${data.team} as @${data.user}. ${k.dim(`(${elapsedS}s)`)}`,
+        `Connected to ${data.team} as @${data.user}. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`,
       );
       const info: WorkspaceInfo = {
         teamName: data.team,
@@ -273,8 +271,7 @@ async function validateSlackToken(token: string): Promise<WorkspaceInfo> {
         : `Slack said "${reason}". Check the token scopes and workspace install, then retry.`,
     );
   } catch (err) {
-    const elapsedS = Math.round((Date.now() - start) / 1000);
-    s.stop(`Couldn't reach Slack. ${k.dim(`(${elapsedS}s)`)}`, 1);
+    s.stop(`Couldn't reach Slack. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`, 1);
     const message = err instanceof Error ? err.message : String(err);
     setupLog.step('slack-validate', 'failed', Date.now() - start, {
       ERROR: message,
@@ -334,9 +331,8 @@ async function openDmChannel(token: string, userId: string): Promise<string> {
       channel?: { id?: string };
       error?: string;
     };
-    const elapsedS = Math.round((Date.now() - start) / 1000);
     if (data.ok && data.channel?.id) {
-      s.stop(`DM channel ready. ${k.dim(`(${elapsedS}s)`)}`);
+      s.stop(`DM channel ready. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`);
       setupLog.step('slack-open-dm', 'success', Date.now() - start, {
         DM_CHANNEL_ID: data.channel.id,
       });
@@ -360,8 +356,7 @@ async function openDmChannel(token: string, userId: string): Promise<string> {
       `Slack said "${reason}". Check the member ID and app permissions, then retry.`,
     );
   } catch (err) {
-    const elapsedS = Math.round((Date.now() - start) / 1000);
-    s.stop(`Couldn't reach Slack. ${k.dim(`(${elapsedS}s)`)}`, 1);
+    s.stop(`Couldn't reach Slack. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`, 1);
     const message = err instanceof Error ? err.message : String(err);
     setupLog.step('slack-open-dm', 'failed', Date.now() - start, {
       ERROR: message,
diff --git a/setup/channels/telegram.ts b/setup/channels/telegram.ts
index 1aa7cb5..799a97f 100644
--- a/setup/channels/telegram.ts
+++ b/setup/channels/telegram.ts
@@ -21,7 +21,7 @@ import * as p from '@clack/prompts';
 import k from 'kleur';
 
 import * as setupLog from '../logs.js';
-import { confirmThenOpen } from '../lib/browser.js';
+import { confirmThenOpen, formatNoteLink } from '../lib/browser.js';
 import { askOperatorRole } from '../lib/role-prompt.js';
 import {
   type Block,
@@ -33,7 +33,7 @@ import {
   spawnStep,
   writeStepEntry,
 } from '../lib/runner.js';
-import { accentGreen, brandBold, fitToWidth, note } from '../lib/theme.js';
+import { accentGreen, brandBold, fitToWidth, fmtDuration, note } from '../lib/theme.js';
 
 const DEFAULT_AGENT_NAME = 'Nano';
 
@@ -50,9 +50,8 @@ export async function runTelegramChannel(displayName: string): Promise<void> {
   note(
     [
       `Opening @${botUsername} in Telegram so it's ready when the pairing code shows up.`,
-      '',
-      k.dim(botUrl),
-    ].join('\n'),
+      formatNoteLink(botUrl),
+    ].filter((line): line is string => line !== null).join('\n'),
     'Open Telegram',
   );
   await confirmThenOpen(botUrl, 'Press Enter to open Telegram');
@@ -191,10 +190,9 @@ async function validateTelegramToken(token: string): Promise<string> {
       result?: { username?: string; id?: number };
       description?: string;
     };
-    const elapsedS = Math.round((Date.now() - start) / 1000);
     if (data.ok && data.result?.username) {
       const username = data.result.username;
-      s.stop(`Found your bot: @${username}. ${k.dim(`(${elapsedS}s)`)}`);
+      s.stop(`Found your bot: @${username}. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`);
       setupLog.step('telegram-validate', 'success', Date.now() - start, {
         BOT_USERNAME: username,
         BOT_ID: data.result.id ?? '',
@@ -212,8 +210,7 @@ async function validateTelegramToken(token: string): Promise<string> {
       'Copy the token again from @BotFather and try setup once more.',
     );
   } catch (err) {
-    const elapsedS = Math.round((Date.now() - start) / 1000);
-    s.stop(`Couldn't reach Telegram. ${k.dim(`(${elapsedS}s)`)}`, 1);
+    s.stop(`Couldn't reach Telegram. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`, 1);
     const message = err instanceof Error ? err.message : String(err);
     setupLog.step('telegram-validate', 'failed', Date.now() - start, {
       ERROR: message,
diff --git a/setup/channels/whatsapp.ts b/setup/channels/whatsapp.ts
index 96d23d5..922c985 100644
--- a/setup/channels/whatsapp.ts
+++ b/setup/channels/whatsapp.ts
@@ -46,7 +46,7 @@ import {
   writeStepEntry,
 } from '../lib/runner.js';
 import { askOperatorRole } from '../lib/role-prompt.js';
-import { accentGreen, brandBody, brandBold, note } from '../lib/theme.js';
+import { accentGreen, brandBody, brandBold, fmtDuration, note } from '../lib/theme.js';
 
 const DEFAULT_AGENT_NAME = 'Nano';
 const AUTH_CREDS_PATH = path.join(process.cwd(), 'store', 'auth', 'creds.json');
@@ -379,8 +379,7 @@ async function restartService(): Promise<void> {
     // Give the adapter a moment to reconnect before init-first-agent's
     // welcome DM hits the delivery path.
     await new Promise((r) => setTimeout(r, 5000));
-    const elapsed = Math.round((Date.now() - start) / 1000);
-    s.stop(`NanoClaw restarted. ${k.dim(`(${elapsed}s)`)}`);
+    s.stop(`NanoClaw restarted. ${k.dim(`(${fmtDuration(Date.now() - start)})`)}`);
     setupLog.step('whatsapp-restart', 'success', Date.now() - start, {
       PLATFORM: platform,
     });
diff --git a/setup/lib/browser.ts b/setup/lib/browser.ts
index 9d801fa..7c5c970 100644
--- a/setup/lib/browser.ts
+++ b/setup/lib/browser.ts
@@ -9,12 +9,19 @@
  * `confirmThenOpen` pauses for the operator before triggering the open —
  * the browser tends to steal focus when it pops, and a split-second
  * "wait what just happened" moment is worse than letting the user hit
- * Enter when they're ready.
+ * Enter when they're ready. On headless devices (no graphical session
+ * available) it skips both the prompt and the open: there's no browser
+ * to launch, the surrounding `note(...)` already shows the URL for
+ * copy-paste on another device, and the next prompt in the channel
+ * flow ("Got your bot token?" etc.) provides the natural completion
+ * confirmation.
  */
 import { spawn } from 'child_process';
 
 import * as p from '@clack/prompts';
+import k from 'kleur';
 
+import { isHeadless } from '../platform.js';
 import { ensureAnswer } from './runner.js';
 
 /** Best-effort open of a URL in the user's default browser. Silent on failure. */
@@ -32,18 +39,43 @@ export function openUrl(url: string): void {
   }
 }
 
+/**
+ * Format a URL for inclusion in a setup `note(...)` card. On
+ * headless devices we surface the URL inside the card with a
+ * "Get started:" label at full strength — copy-pasting onto
+ * another device is the actual action, not an incidental
+ * reference. The leading `\n` acts as a visual separator from
+ * the body steps above; callers `.filter(line => line !== null)`
+ * before joining, so on GUI we drop the line entirely (and the
+ * URL ends up below the next-step confirm prompt as a "if
+ * browser does not appear, please visit" fallback — see
+ * `confirmThenOpen`).
+ */
+export function formatNoteLink(url: string): string | null {
+  if (isHeadless()) return `\nGet started: ${url}`;
+  return null;
+}
+
 /**
  * Gate a browser-open on a confirm so the user is ready for their browser
- * to take focus. Proceeds on cancel as well — the user can always copy the
- * URL from the note that precedes the prompt.
+ * to take focus. Proceeds on cancel as well. On headless devices both the
+ * prompt and the open are skipped — the URL is already surfaced inside
+ * the surrounding note (via `formatNoteLink`).
+ *
+ * On GUI devices the confirm message includes the fallback URL on the
+ * lines below the action ("If browser does not appear, please visit:
+ * <url>" in dim) so the user has a copy-paste path right next to the
+ * action button without needing to scroll back up to the card.
  */
 export async function confirmThenOpen(
   url: string,
   message = 'Press Enter to open your browser',
 ): Promise<void> {
+  if (isHeadless()) return;
+  const fallback = `\n${k.dim(`If browser does not appear, please visit: ${url}`)}`;
   ensureAnswer(
     await p.confirm({
-      message,
+      message: `${message}${fallback}`,
       initialValue: true,
     }),
   );
diff --git a/setup/lib/claude-assist.ts b/setup/lib/claude-assist.ts
index e76a4fc..187377e 100644
--- a/setup/lib/claude-assist.ts
+++ b/setup/lib/claude-assist.ts
@@ -28,7 +28,7 @@ import * as p from '@clack/prompts';
 import k from 'kleur';
 
 import { ensureAnswer } from './runner.js';
-import { brandBody, fitToWidth, note } from './theme.js';
+import { brandBody, fitToWidth, fmtDuration, note } from './theme.js';
 
 export interface AssistContext {
   stepName: string;
@@ -295,9 +295,8 @@ async function queryClaudeUnderSpinner(
     // Move cursor back to the start of the block (WINDOW_SIZE + 1 = header + window).
     out.write(`\x1b[${WINDOW_SIZE + 1}A`);
 
-    const elapsed = Math.round((Date.now() - start) / 1000);
     const icon = SPINNER_FRAMES[frameIdx % SPINNER_FRAMES.length];
-    const suffix = ` (${elapsed}s)`;
+    const suffix = ` (${fmtDuration(Date.now() - start)})`;
     const header = fitToWidth('Asking Claude to diagnose…', suffix);
     out.write(`\x1b[2K${k.cyan(icon)}  ${header}${k.dim(suffix)}\n`);
 
@@ -355,8 +354,7 @@ async function queryClaudeUnderSpinner(
       clearBlock();
       out.write(SHOW_CURSOR);
       process.off('exit', restoreCursorOnExit);
-      const elapsed = Math.round((Date.now() - start) / 1000);
-      const suffix = ` (${elapsed}s)`;
+      const suffix = ` (${fmtDuration(Date.now() - start)})`;
       if (kind === 'ok') {
         p.log.success(`${brandBody(fitToWidth('Claude replied.', suffix))}${k.dim(suffix)}`);
         resolve(payload);
diff --git a/setup/lib/runner.ts b/setup/lib/runner.ts
index cf7a86d..6ffffed 100644
--- a/setup/lib/runner.ts
+++ b/setup/lib/runner.ts
@@ -20,7 +20,7 @@ import k from 'kleur';
 import * as setupLog from '../logs.js';
 import { offerClaudeAssist } from './claude-assist.js';
 import { emit as phEmit } from './diagnostics.js';
-import { brandBody, fitToWidth } from './theme.js';
+import { brandBody, fitToWidth, fmtDuration } from './theme.js';
 
 export type Fields = Record<string, string>;
 export type Block = { type: string; fields: Fields };
@@ -307,18 +307,16 @@ async function runUnderSpinner<
 ): Promise<T> {
   const s = p.spinner();
   const start = Date.now();
-  s.start(fitToWidth(labels.running, ' (999s)'));
+  s.start(fitToWidth(labels.running, ' (99m 59s)'));
   const tick = setInterval(() => {
-    const elapsed = Math.round((Date.now() - start) / 1000);
-    const suffix = ` (${elapsed}s)`;
+    const suffix = ` (${fmtDuration(Date.now() - start)})`;
     s.message(`${fitToWidth(labels.running, suffix)}${k.dim(suffix)}`);
   }, 1000);
 
   const result = await work();
 
   clearInterval(tick);
-  const elapsed = Math.round((Date.now() - start) / 1000);
-  const suffix = ` (${elapsed}s)`;
+  const suffix = ` (${fmtDuration(Date.now() - start)})`;
   if (result.ok) {
     const isSkipped = result.terminal?.fields.STATUS === 'skipped';
     const msg = isSkipped && labels.skipped ? labels.skipped : labels.done;
diff --git a/setup/lib/theme.ts b/setup/lib/theme.ts
index 0dfa53f..2c80c8a 100644
--- a/setup/lib/theme.ts
+++ b/setup/lib/theme.ts
@@ -51,6 +51,22 @@ export function accentGreen(s: string): string {
   return k.green(s);
 }
 
+/**
+ * Format an elapsed-time duration (in milliseconds) for the spinner
+ * suffixes setup writes everywhere. Sub-minute durations stay in plain
+ * seconds (`47s`); once the timer crosses 60 seconds we switch to the
+ * `Xm Ys` form (`2m 34s`) so a long step doesn't read as `247s` or
+ * similar. The format is consistent above 60s — `4m 0s` over `4m` —
+ * so live spinner output doesn't change shape at every whole minute.
+ */
+export function fmtDuration(ms: number): string {
+  const totalSec = Math.round(ms / 1000);
+  if (totalSec < 60) return `${totalSec}s`;
+  const m = Math.floor(totalSec / 60);
+  const s = totalSec % 60;
+  return `${m}m ${s}s`;
+}
+
 /**
  * Brand body color for setup-flow prose. Used for card bodies (via the
  * `note()` formatter) and `p.log.*` body arguments — anywhere the
diff --git a/setup/lib/tz-from-claude.ts b/setup/lib/tz-from-claude.ts
index 5486fbb..f861f64 100644
--- a/setup/lib/tz-from-claude.ts
+++ b/setup/lib/tz-from-claude.ts
@@ -17,7 +17,7 @@ import * as p from '@clack/prompts';
 import k from 'kleur';
 
 import { isValidTimezone } from '../../src/timezone.js';
-import { fitToWidth } from './theme.js';
+import { fitToWidth, fmtDuration } from './theme.js';
 
 export function claudeCliAvailable(): boolean {
   try {
@@ -44,18 +44,16 @@ export async function resolveTimezoneViaClaude(
   const s = p.spinner();
   const start = Date.now();
   const label = 'Looking up that timezone…';
-  s.start(fitToWidth(label, ' (999s)'));
+  s.start(fitToWidth(label, ' (99m 59s)'));
   const tick = setInterval(() => {
-    const elapsed = Math.round((Date.now() - start) / 1000);
-    const suffix = ` (${elapsed}s)`;
+    const suffix = ` (${fmtDuration(Date.now() - start)})`;
     s.message(`${fitToWidth(label, suffix)}${k.dim(suffix)}`);
   }, 1000);
 
   const reply = await queryClaude(prompt);
 
   clearInterval(tick);
-  const elapsed = Math.round((Date.now() - start) / 1000);
-  const suffix = ` (${elapsed}s)`;
+  const suffix = ` (${fmtDuration(Date.now() - start)})`;
 
   const resolved = reply ? extractTimezone(reply) : null;
   if (resolved) {