diff --git a/setup/auto.ts b/setup/auto.ts
index ee5c369..c0b5add 100644
--- a/setup/auto.ts
+++ b/setup/auto.ts
@@ -52,7 +52,7 @@ import { claudeCliAvailable, resolveTimezoneViaClaude } from './lib/tz-from-clau
 import * as setupLog from './logs.js';
 import { ensureAnswer, fail, runQuietChild, runQuietStep } from './lib/runner.js';
 import { emit as phEmit } from './lib/diagnostics.js';
-import { brandBold, brandChip, dimWrap, fitToWidth, note, wrapForGutter } from './lib/theme.js';
+import { brandBody, brandBold, brandChip, dimWrap, fitToWidth, note, wrapForGutter } from './lib/theme.js';
 import { isValidTimezone } from '../src/timezone.js';
 
 const CLI_AGENT_NAME = 'Terminal Agent';
@@ -122,11 +122,13 @@ async function main(): Promise<void> {
   }
 
   if (!skip.has('container')) {
-    p.log.message(dimWrap('Your assistant lives in its own sandbox. It can only see what you explicitly share.', 4));
+    p.log.message(brandBody(dimWrap('Your assistant lives in its own sandbox. It can only see what you explicitly share.', 4)));
     p.log.message(
-      dimWrap(
-        'The first build pulls a base image and installs a few tools. On a fresh machine this usually takes 3–10 minutes.',
-        4,
+      brandBody(
+        dimWrap(
+          'The first build pulls a base image and installs a few tools. On a fresh machine this usually takes 3–10 minutes.',
+          4,
+        ),
       ),
     );
     const res = await runWindowedStep('container', {
@@ -161,9 +163,11 @@ async function main(): Promise<void> {
 
   if (!skip.has('onecli')) {
     p.log.message(
-      dimWrap(
-        'Your assistant never gets your API keys directly. The vault adds them to approved requests as they leave the sandbox.',
-        4,
+      brandBody(
+        dimWrap(
+          'Your assistant never gets your API keys directly. The vault adds them to approved requests as they leave the sandbox.',
+          4,
+        ),
       ),
     );
 
@@ -287,9 +291,11 @@ async function main(): Promise<void> {
       await fail('service', "Couldn't start NanoClaw.", 'See logs/nanoclaw.error.log for details.');
     }
     if (res.terminal?.fields.DOCKER_GROUP_STALE === 'true') {
-      p.log.warn("NanoClaw's permissions need a tweak before it can reach Docker.");
+      p.log.warn(brandBody("NanoClaw's permissions need a tweak before it can reach Docker."));
       p.log.message(
-        '  sudo setfacl -m u:$(whoami):rw /var/run/docker.sock\n' + `  systemctl --user restart ${getSystemdUnit()}`,
+        brandBody(
+          '  sudo setfacl -m u:$(whoami):rw /var/run/docker.sock\n' + `  systemctl --user restart ${getSystemdUnit()}`,
+        ),
       );
     }
   }
@@ -320,9 +326,11 @@ async function main(): Promise<void> {
     }
     if (!skip.has('first-chat')) {
       p.log.message(
-        dimWrap(
-          "Your assistant runs in an isolated sandbox. I'm going to send it a quick test message (ping) and wait for a reply (pong) to confirm it's responding. First startup typically takes 30–60 seconds while the sandbox warms up.",
-          4,
+        brandBody(
+          dimWrap(
+            "Your assistant runs in an isolated sandbox. I'm going to send it a quick test message (ping) and wait for a reply (pong) to confirm it's responding. First startup typically takes 30–60 seconds while the sandbox warms up.",
+            4,
+          ),
         ),
       );
       const ping = await confirmAssistantResponds();
@@ -387,9 +395,11 @@ async function main(): Promise<void> {
       await runIMessageChannel(displayName!);
     } else {
       p.log.info(
-        wrapForGutter(
-          'No messaging app for now. You can add one later (like Telegram, Discord, WhatsApp, Teams, Slack, or iMessage).',
-          4,
+        brandBody(
+          wrapForGutter(
+            'No messaging app for now. You can add one later (like Telegram, Discord, WhatsApp, Teams, Slack, or iMessage).',
+            4,
+          ),
         ),
       );
     }
@@ -629,7 +639,7 @@ function sendChatMessage(message: string): Promise<void> {
 
 async function runAuthStep(): Promise<void> {
   if (anthropicSecretExists()) {
-    p.log.success('Your Claude account is already connected.');
+    p.log.success(brandBody('Your Claude account is already connected.'));
     setupLog.step('auth', 'skipped', 0, { REASON: 'secret-already-present' });
     return;
   }
@@ -677,7 +687,7 @@ async function runAuthStep(): Promise<void> {
 }
 
 async function runSubscriptionAuth(): Promise<void> {
-  p.log.step('Opening the Claude sign-in flow…');
+  p.log.step(brandBody('Opening the Claude sign-in flow…'));
   console.log(k.dim('   (a browser will open for sign-in; this part is interactive)'));
   console.log();
   const start = Date.now();
@@ -696,7 +706,7 @@ async function runSubscriptionAuth(): Promise<void> {
     );
   }
   setupLog.step('auth', 'interactive', durationMs, { METHOD: 'subscription' });
-  p.log.success('Claude account connected.');
+  p.log.success(brandBody('Claude account connected.'));
 }
 
 async function runPasteAuth(method: 'oauth' | 'api'): Promise<void> {
@@ -919,9 +929,11 @@ async function runTimezoneStep(): Promise<void> {
       tz = await resolveTimezoneViaClaude(raw);
     } else {
       p.log.warn(
-        wrapForGutter(
-          "That's not a standard IANA zone and I can't call Claude to interpret it here — try again with a zone like `America/New_York` or `Europe/London`.",
-          4,
+        brandBody(
+          wrapForGutter(
+            "That's not a standard IANA zone and I can't call Claude to interpret it here — try again with a zone like `America/New_York` or `Europe/London`.",
+            4,
+          ),
         ),
       );
     }
@@ -1086,7 +1098,7 @@ function maybeReexecUnderSg(): void {
   if (!/permission denied/i.test(err)) return;
   if (spawnSync('which', ['sg'], { stdio: 'ignore' }).status !== 0) return;
 
-  p.log.warn('Docker socket not accessible in current group. Re-executing under `sg docker`.');
+  p.log.warn(brandBody('Docker socket not accessible in current group. Re-executing under `sg docker`.'));
   const res = spawnSync('sg', ['docker', '-c', 'pnpm run setup:auto'], {
     stdio: 'inherit',
     env: { ...process.env, NANOCLAW_REEXEC_SG: '1' },
diff --git a/setup/channels/discord.ts b/setup/channels/discord.ts
index 671d920..20024fe 100644
--- a/setup/channels/discord.ts
+++ b/setup/channels/discord.ts
@@ -31,7 +31,7 @@ import { brightSelect } from '../lib/bright-select.js';
 import { confirmThenOpen } from '../lib/browser.js';
 import { askOperatorRole } from '../lib/role-prompt.js';
 import { ensureAnswer, fail, runQuietChild } from '../lib/runner.js';
-import { note } from '../lib/theme.js';
+import { brandBody, note } from '../lib/theme.js';
 
 const DEFAULT_AGENT_NAME = 'Nano';
 const DISCORD_API = 'https://discord.com/api/v10';
@@ -386,7 +386,7 @@ async function resolveOwnerUserId(
     }
   } else {
     p.log.info(
-      "Your bot is owned by a Developer Team, so we need your Discord user ID directly.",
+      brandBody("Your bot is owned by a Developer Team, so we need your Discord user ID directly."),
     );
   }
   return await promptForUserIdWithDevMode();
diff --git a/setup/channels/whatsapp.ts b/setup/channels/whatsapp.ts
index eb487cb..fe4211b 100644
--- a/setup/channels/whatsapp.ts
+++ b/setup/channels/whatsapp.ts
@@ -46,7 +46,7 @@ import {
   writeStepEntry,
 } from '../lib/runner.js';
 import { askOperatorRole } from '../lib/role-prompt.js';
-import { brandBold, note } from '../lib/theme.js';
+import { brandBody, brandBold, note } from '../lib/theme.js';
 
 const DEFAULT_AGENT_NAME = 'Nano';
 const AUTH_CREDS_PATH = path.join(process.cwd(), 'store', 'auth', 'creds.json');
@@ -267,7 +267,7 @@ async function runWhatsAppAuth(
           if (spinnerActive) {
             stopSpinner('WhatsApp linked.');
           } else {
-            p.log.success('WhatsApp linked.');
+            p.log.success(brandBody('WhatsApp linked.'));
           }
         } else if (status === 'failed') {
           if (qrLinesPrinted > 0) {
diff --git a/setup/lib/claude-assist.ts b/setup/lib/claude-assist.ts
index 48c760e..03d3e04 100644
--- a/setup/lib/claude-assist.ts
+++ b/setup/lib/claude-assist.ts
@@ -24,7 +24,7 @@ import * as p from '@clack/prompts';
 import k from 'kleur';
 
 import { ensureAnswer } from './runner.js';
-import { fitToWidth, note } from './theme.js';
+import { brandBody, fitToWidth, note } from './theme.js';
 
 export interface AssistContext {
   stepName: string;
@@ -106,7 +106,7 @@ export async function offerClaudeAssist(
 
   const parsed = parseResponse(response);
   if (!parsed) {
-    p.log.warn("Claude responded but I couldn't parse a command out of it.");
+    p.log.warn(brandBody("Claude responded but I couldn't parse a command out of it."));
     p.log.message(k.dim(response.trim().slice(0, 500)));
     return false;
   }
@@ -268,7 +268,7 @@ async function queryClaudeUnderSpinner(
       const elapsed = Math.round((Date.now() - start) / 1000);
       const suffix = ` (${elapsed}s)`;
       if (kind === 'ok') {
-        p.log.success(`${fitToWidth('Claude replied.', suffix)}${k.dim(suffix)}`);
+        p.log.success(`${brandBody(fitToWidth('Claude replied.', suffix))}${k.dim(suffix)}`);
         resolve(payload);
       } else {
         p.log.error(
diff --git a/setup/lib/claude-handoff.ts b/setup/lib/claude-handoff.ts
index 3a0c219..87023ef 100644
--- a/setup/lib/claude-handoff.ts
+++ b/setup/lib/claude-handoff.ts
@@ -27,7 +27,7 @@ import { execSync, spawn } from 'child_process';
 import * as p from '@clack/prompts';
 import k from 'kleur';
 
-import { note } from './theme.js';
+import { brandBody, note } from './theme.js';
 
 export interface HandoffContext {
   /** Channel this handoff is happening in (e.g., 'teams'). */
@@ -64,7 +64,7 @@ export interface HandoffContext {
 export async function offerClaudeHandoff(ctx: HandoffContext): Promise<boolean> {
   if (!isClaudeUsable()) {
     p.log.warn(
-      "Claude isn't installed yet — can't hand you off here. Finish setup first, then retry.",
+      brandBody("Claude isn't installed yet — can't hand you off here. Finish setup first, then retry."),
     );
     return false;
   }
@@ -93,7 +93,7 @@ export async function offerClaudeHandoff(ctx: HandoffContext): Promise<boolean>
       { stdio: 'inherit' },
     );
     child.on('close', () => {
-      p.log.success("Back from Claude. Let's continue.");
+      p.log.success(brandBody("Back from Claude. Let's continue."));
       resolve(true);
     });
     child.on('error', () => {
diff --git a/setup/lib/runner.ts b/setup/lib/runner.ts
index c1599e4..cf7a86d 100644
--- a/setup/lib/runner.ts
+++ b/setup/lib/runner.ts
@@ -20,7 +20,7 @@ import k from 'kleur';
 import * as setupLog from '../logs.js';
 import { offerClaudeAssist } from './claude-assist.js';
 import { emit as phEmit } from './diagnostics.js';
-import { fitToWidth } from './theme.js';
+import { brandBody, fitToWidth } from './theme.js';
 
 export type Fields = Record<string, string>;
 export type Block = { type: string; fields: Fields };
@@ -390,7 +390,7 @@ export async function fail(
       const skipList = [
         ...new Set([...existingSkip, ...setupLog.completedStepNames()]),
       ].join(',');
-      p.log.step(`Retrying from ${stepName}…`);
+      p.log.step(brandBody(`Retrying from ${stepName}…`));
       const result = spawnSync('pnpm', ['--silent', 'run', 'setup:auto'], {
         stdio: 'inherit',
         env: { ...process.env, NANOCLAW_SKIP: skipList },
diff --git a/setup/lib/theme.ts b/setup/lib/theme.ts
index f30ebe6..d313014 100644
--- a/setup/lib/theme.ts
+++ b/setup/lib/theme.ts
@@ -39,6 +39,29 @@ export function brandChip(s: string): string {
   return k.bgCyan(k.black(k.bold(s)));
 }
 
+/**
+ * Brand body color for setup-flow prose. Used for card bodies (via the
+ * `note()` formatter) and `p.log.*` body arguments — anywhere the
+ * previous "dim" treatment was making prose hard to read or washing
+ * out embedded brand emphasis.
+ *
+ * Multi-line input is colored line-by-line so embedded line breaks
+ * don't bleed the SGR sequence across clack's gutter prefix.
+ */
+export function brandBody(s: string): string {
+  if (!USE_ANSI) return s;
+  if (TRUECOLOR) {
+    return s
+      .split('\n')
+      .map((line) => (line.length > 0 ? `\x1b[38;2;43;183;206m${line}\x1b[39m` : line))
+      .join('\n');
+  }
+  return s
+    .split('\n')
+    .map((line) => (line.length > 0 ? k.cyan(line) : line))
+    .join('\n');
+}
+
 /**
  * Wrap text so it fits inside clack's gutter without the terminal's soft
  * wrap breaking the `│ …` bar on long lines. Works on a single string with
@@ -70,16 +93,13 @@ export function dimWrap(text: string, gutter: number): string {
 }
 
 /**
- * Wrap clack's `p.note` with the dim formatter disabled. By default
- * clack renders note bodies through `styleText("dim", …)`, which the
- * project's prose-readability stance (see `dimWrap` above) explicitly
- * rejects. Pass-through formatter keeps body text at the terminal's
- * regular weight; pre-styled segments (chips, bold, brand color) come
- * through unfaded.
+ * Wrap clack's `p.note` so card bodies render in the brand body color
+ * (#2b6fdc) instead of clack's default dim. Clack runs the formatter
+ * on each line individually, so `brandBody` colors each line cleanly
+ * without bleeding across the gutter prefix.
  */
-const passthroughFormat = (s: string): string => s;
 export function note(message: string, title?: string): void {
-  p.note(message, title, { format: passthroughFormat });
+  p.note(message, title, { format: brandBody });
 }
 
 const ANSI_RE = /\x1b\[[0-9;]*m/g;
diff --git a/setup/lib/windowed-runner.ts b/setup/lib/windowed-runner.ts
index 875aba6..6f165a4 100644
--- a/setup/lib/windowed-runner.ts
+++ b/setup/lib/windowed-runner.ts
@@ -23,7 +23,7 @@ import { emit as phEmit } from './diagnostics.js';
 import type { StepResult, SpinnerLabels } from './runner.js';
 import { dumpTranscriptOnFailure, spawnStep, writeStepEntry } from './runner.js';
 import * as setupLog from '../logs.js';
-import { fitToWidth } from './theme.js';
+import { brandBody, fitToWidth } from './theme.js';
 
 const WINDOW_SIZE = 3;
 const SPINNER_FRAMES = ['◒', '◐', '◓', '◑'];
@@ -169,7 +169,7 @@ async function runUnderWindow(
   if (result.ok) {
     const isSkipped = result.terminal?.fields.STATUS === 'skipped';
     const msg = isSkipped && labels.skipped ? labels.skipped : labels.done;
-    p.log.success(`${fitToWidth(msg, suffix)}${k.dim(suffix)}`);
+    p.log.success(`${brandBody(fitToWidth(msg, suffix))}${k.dim(suffix)}`);
   } else {
     const failMsg = labels.failed ?? labels.running.replace(/…$/, ' failed');
     p.log.error(`${fitToWidth(failMsg, suffix)}${k.dim(suffix)}`);
@@ -185,7 +185,7 @@ async function handleStall(
 ): Promise<void> {
   render.pauseRender();
   p.log.warn(
-    `This looks stuck — no output from the ${stepName} step for the last 60 seconds.`,
+    brandBody(`This looks stuck — no output from the ${stepName} step for the last 60 seconds.`),
   );
   phEmit('step_stalled', { step: stepName });