diff --git a/.gitignore b/.gitignore
index af81f58..7188f92 100644
--- a/.gitignore
+++ b/.gitignore
@@ -9,3 +9,8 @@ node_modules/
 # promptfoo eval artifacts
 .promptfoo/
 benchmarks/output*
+
+# one-off social/announcement art, not repo content
+announce-*.png
+changelog-*.png
+ponytail-*.gif
diff --git a/announce-v4.3.0.png b/announce-v4.3.0.png
deleted file mode 100644
index 71db76c..0000000
Binary files a/announce-v4.3.0.png and /dev/null differ
diff --git a/changelog-v4.3.0.png b/changelog-v4.3.0.png
deleted file mode 100644
index b85cde9..0000000
Binary files a/changelog-v4.3.0.png and /dev/null differ
diff --git a/ponytail-v4.3.0.gif b/ponytail-v4.3.0.gif
deleted file mode 100644
index 29e6dc5..0000000
Binary files a/ponytail-v4.3.0.gif and /dev/null differ